Mur.Mur

Don’t let its name fool you – mur.mur is the worst kept secret in Atlantic City’s nightlife scene. Borgata Hotel Casino & Spa unveiled its second megaclub in 2006 to much fanfare as part of a $200 million casino expansion, and it seems to have only become more popular since, packing every inch of its floor space and generating a long line outside every night it’s open.  The constant lowercase lettering of mur.mur is no accident. The original concept behind mur.mur, which is directly below MIXX, was for it to be a more intimate, exclusive alternative to the high-volume, maximized environment of MIXX. There is certainly nothing low-key about the lower-level ultralounge, and it’s frequently filled with patrons looking for a private, VIP experience.

A glitzy elevator descends below the Borgata casino floor and into a large rectangular room, with a bar on both ends and a sunken dance floor in between that’s surrounded by 30 bottle-service tables. The DJ booth is a few feet from the front bar and overlooks the dance floor, which is below rows of rotating lights that colorfully illuminate the otherwise low-lit space.

The subtle innuendo is the standard M.O at this rich yet cozy advance in the culture of nightlife. Sexy, sensual and sometimes sizzling, mur.mur welcomes some of the worlds foremost DJs to take the controls of its state of the art sound system. The “I Love House” event series has welcomed world-renowned DJs, including Kaskade, Steve Angello and Steve Aoki.

Dress Code: Club Attire

Website: http://www.borgatanightlife.com/